PROJECT
PLURALL
WORK CATEGORY
BRAND IDENTITYPHOTOGRAPHY
LOLA MANSELL
A criação da identidade visual da marca PLURALL teve como objetivo principal conectar distintas personalidades através do streetwear. Uma empresa que tem como conceito principal diversidade, inclusão e pertencimento. A PLURALL é manipulada através de uma identidade visual minimalista e que se adapta a qualquer cenário. Desobedecer comportamentos impostos é descobrir seu verdadeiro eu. Dessa forma, a PLURALL tem como missão a valorização da pluralidade cultural, social e ideológica.
PLURALL is an identity project that serves as a bridge to connect different worlds through streetwear. With the belief that in a diverse context, customers can explore their relationships with themselves, others and nature, each clothing item has its unique power to enhance the feelings of inclusion and belonging. PLURALL manipulates its visual identity as a complement for pictures that could speak for themselves, resulting in a desire for exploration. Fashion has the power to activate the senses so that individuals and groups can become guardians of their destiny through contact. The brand generates overflow and experiences that the mind and body are asking for. Disobeying imposed behaviors is discovering one's true self beyond the norms. Our mission is to co-create with representatives of different world views; we are not dogmatic or fundamentalists, believe in multiple truths and value cultural, social, and ideological plurality.
PLURALL is an identity project that serves as a bridge to connect different worlds through streetwear. With the belief that in a diverse context, customers can explore their relationships with themselves, others and nature, each clothing item has its unique power to enhance the feelings of inclusion and belonging. PLURALL manipulates its visual identity as a complement for pictures that could speak for themselves, resulting in a desire for exploration. Fashion has the power to activate the senses so that individuals and groups can become guardians of their destiny through contact. The brand generates overflow and experiences that the mind and body are asking for. Disobeying imposed behaviors is discovering one's true self beyond the norms. Our mission is to co-create with representatives of different world views; we are not dogmatic or fundamentalists, believe in multiple truths and value cultural, social, and ideological plurality.
